Product Updates June 1, 2016 Luke Grimstrup

Product Update – June 2016

The past couple of months have had us heads down looking at new ways we can help product managers and product marketers quickly and easily improve the first time user experience for their respective products. As a result of our collective efforts we are pleased to announce some cool new features you’re sure to find valuable […]

Uncategorized March 1, 2016 Luke Grimstrup

Why we created

All of us at have held product leadership roles in SaaS companies. Although we come from different backgrounds, products, and companies we quickly realized that many of our “unique” experiences and challenges were, in fact, not very unique. It was through an enthusiastic discussion on the subject of user adoption that the concept of […]

Uncategorized February 10, 2016 Luke Grimstrup

Is Net Promoter Score (NPS) the Best Way Forward?

 NPS was introduced to us in 2003 by Fred Reichheld, Bain & Company, and Satmetrix as an outcome of researching customer satisfaction surveys. They concluded that NPS was the only question required to gauge customer satisfaction and loyalty. However after 13 years of NPS implementation, we need to take a step back and ascertain if […]