Uncategorized March 1, 2016 Luke Grimstrup

Why we created enform.io

All of us at enform.io have held product leadership roles in SaaS companies. Although we come from different backgrounds, products, and companies we quickly realized that many of our “unique” experiences and challenges were, in fact, not very unique. It was through an enthusiastic discussion on the subject of user adoption that the concept of […]

Uncategorized February 10, 2016 Luke Grimstrup

Is Net Promoter Score (NPS) the Best Way Forward?

 NPS was introduced to us in 2003 by Fred Reichheld, Bain & Company, and Satmetrix as an outcome of researching customer satisfaction surveys. They concluded that NPS was the only question required to gauge customer satisfaction and loyalty. However after 13 years of NPS implementation, we need to take a step back and ascertain if […]